Facebook will improve standards against violence

Facebook Inc said its systems to remove the expressions of violence and discrimination have not worked as well as expected, amid reports that advertisers are taking their social network products due to harsh criticism from women's groups.

In a message released security team late on Tuesday, the company acknowledged that he struggled to remove content that could be considered as examples of gender violence.

"We have been working in recent months to improve our systems to respond to reports of violations, but the guidelines used by these systems have failed to capture any content that violates our standards. Need to improve and we will," said the company in publication.

Among other responses, Facebook said it would update the guidelines used to evaluate expressions of violence and discrimination and encourage virtual groups against that speech to add representatives of women's organizations.

Last week, a group called Women, Action and the Media released a letter to Facebook, in which he urged the company to improve its response to content they "trivialize or glorify violence against girls and women."

It also requested that Facebook members they contact advertisers whose ads appear next to that content.

The British edition of MediaWeek reported Wednesday that at least 13 marks removed their ads from Facebook after the campaign of the female group.

Facebook will not launch for now in Europe and known as Facebook mobile. Apparently, the harsh criticism by U.S. users on its proposal with HTC First the first terminal with Facebook Home, software that puts the social network of the mobile home screen-has led the company to Mark Zuckerberg to postpone its launch in the UK, was the first European country to debut the terminal.

The smartphone in question was released in early April, and was to be the first of many Android phones that would come to market with Facebook software that allows you to create mobile social network dominated.

The Engadget specialized website and BBC British operator explained that the U.S. has confirmed the suspension of the marketing of this phone in the UK. In a statement, the telecommunications clarifies that "after feedback from customers in the U.S., Facebook has decided to add new features to Facebook Home. Although they are working on improving your experience, have recommended to stop the launch of mobile in the UK ".

AT & T, which markets the terminal in the United States, and a great discount applied on the terminal a few weeks ago in order to encourage sales. Its price went from $ 99 to 0.99. One down, so high that presaged the worst predictions for the smartphone imagenes de amor. Another fact left no doubt about the lack of success of the proposal: the Facebook app downloads Home on Google Play just over one million, when the Facebook user base exceeds 1,000 million.

For now, it seems that Forrester Research analyst Charles Golvin, right when, after the presentation of Facebook Home, said that "Facebook thinks it's more important for people than it really is. For most, Facebook is not all in your mobile experience is only a part. And I'm seeing an apathetic response from users (full ad) than Facebook could wait. "

Have to wait and see what makes the social network movement, if it is able to achieve improvements in the application that will attract users or definitively suspended the project.